Lucinda Jones

Lucinda is the new Food Cardiff Co-ordinator at Food Sense Wales. She has over 8 years’ experience working in the private sector on a range of sustainability and supply chain programmes, most recently in the Sustainable Sourcing team at Unilever where she led the global Smallholder Farmer Livelihoods programme, working with a wide network of partners to deliver positive outcomes for farmers and more resilient supply chains. As part of her work, Lucinda spent over a year based in Indonesia, working as part of the local sustainability team on key ingredients such as tea and coconut.  Outside of work, Lucinda has a strong affinity to farming owing to her upbringing on a small farm on the Welsh/English border near Hay-on-Wye. Lucinda is a passionate hiker, enjoys exploring new places and spending quality time back on the farm – most recently apple picking and pressing to make lots of juice! Lucinda is excited to be working on sustainable food systems at a local level in Wales and is looking forward to meeting with relevant partners in this area.