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About Us

Our Vision

Co-creating a food system for Wales that’s good for people and the planet.

Our Mission

Food Sense Wales aims to influence and impact on how food is produced and consumed in Wales, ensuring that sustainable food, farming and fisheries are at the heart of a just, connected and prosperous food system.

Who we are and what we do

Founded in 2018, Food Sense Wales was established to drive forward a cross-sector approach to the food system in Wales.

Food Sense Wales works with communities, organisations, policymakers and Government across Wales to create a food and farming system that is good for people and good for the planet. We aim to influence and impact on how food is produced and consumed in Wales, ensuring that sustainable food, farming and fisheries are at the heart of a just, connected and prosperous food system.

In order to achieve this, we believe that the environment; health and wellbeing; social justice, and the economy should be integrated into all policy thinking in Wales.  This ‘food in all policies’ approach can be achieved through research, cross sector collaboration and by mobilising a Wales Good Food Movement, increasing public awareness of food issues and encouraging widespread participation in food-related activity. Food Sense Wales is helping to develop this Good Food Movement by delivering a number of food-related programmes across Wales – many as part of UK partnerships.

Food Sense Wales is a fund within the Cardiff & Vale Health Charity and is hosted by the Cardiff and Vale Public Health team. We are supported by a range funding partners, including the Esmée Fairbairn Foundation.

You can learn more about food systems by watching this short explainer video:

Our values

Through our activities and advocacy, Food Sense Wales promotes:

Collaboration

Forging positive working and strategic relationships both within Wales and across the UK, enabling us to help shape and co-create a more sustainable and prosperous food system for our nation - reiterating the importance of considering the food system as one whole.

Inclusivity

Bringing communities of interest together from all parts of Wales; removing barriers and stigma, and actively encouraging participation in our projects, programmes and campaigns.

Integrity

Promoting a fair, just and prosperous future for Wales and its people; determined to ensure all people of all ages in Wales have dignified access to healthy, good-quality food.

Agility

Being responsive to changes in society as well as any changes to areas of policy where food and food systems touch upon; being fleet of foot and being prepared to take action to make a difference to people’s lives.

Drive

Inspiring and influencing people and communities across Wales to engage with food; raising awareness of food issues and promoting innovative food related activities to drive and grow a Good Food Movement in Wales.

“There is much to be done, but there is also an insatiable appetite by those working in Wales’ food system to drive the change needed for our communities and our planet. As a team we feel enormously privileged to work in a space, both within Wales and with our UK stakeholders, where such passion, energy and relentless drive really does bring about hope and change – no matter how big the challenge.”

Katie Palmer, Programme Manager, Food Sense Wales.

Meet the team

Food Sense Wales Advisory Group

Food Sense Wales works with a team of Advisors who are helping us as we set our strategic direction and look at future funding models.  The Advisors are all leaders in their fields of work and provide advice, support and connections that aid us in our mission to co-create a food system for Wales that’s good for people and the planet.

Programmes we deliver and support