Healthy Start

The Healthy Start scheme is a Government initiative that provides eligible families with vouchers worth £4.25 every week to spend on milk, fresh, frozen, and tinned fruit and vegetables, fresh, dried, and tinned pulses, and infant formula milk.

The scheme supports families in receipt of certain benefits, specifically helping pregnant and breastfeeding mums, and children under the age of four. Women and children receiving Healthy Start food vouchers are also given vitamin coupons to exchange for free Healthy Start vitamins, specifically designed for pregnant and breastfeeding women and growing infants and pre-school children.

In December 2020, the Welsh Government announced that it would be increasing the value of the Healthy Start vouchers in Wales from £3.10 a week to £4.25 to provide support with nutritional intake amongst children and families on low incomes. This increase came into effect in April 2021.  The scheme is also in the process of being digitised across the UK.
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Check if you’re eligible for Healthy Start vouchers